hi, I'm lauren

I'm an experienced editor and beauty journalist with nearly a decade of writing across leading newsrooms and digital platforms.

With a passion for digital-first storytelling, I create and edit clean, engaging copy - from trend-led reviews and buying guides to long-form features. I have a strong eye for emerging trends and cultural conversation points, with expertise spanning beauty, sex, and relationships.

Currently, I’m the Emerging Audiences Editor at The Mirror, where I lead a team of writers and interns, commissioning standout content and driving collaboration across daily output and editorial campaigns. I also curate The Gulp, a distribution platform and social page tailored to The Mirror's under-35 audience.

I'm confident in pitching, editing, and delivering SEO-optimised content, and I have a strong grasp of social media strategy and audience engagement.

Previously, I've worked with Popsugar UK, The Mirror US, and The Daily Star, with bylines in Glamour UK, Cosmopolitan, Refinery29 Unbothered, The Independent, NME, and more. In 2024, I was honoured as a Sixty Six Agency Women Who Werkkk Honouree for my writing.

With a pulse on social trends and confidence on camera, I pitch, create and edit creative social content that resonates with diverse audiences and delivers captivating, trend-savvy content. 

Worked with: Hello Klean, Supernova Body, Give Me Cosmetics 

I launched The Gulp, a distribution platform for The Mirror’s Audience U35 content. 

As creator-curator of The Gulp, I manage social media channels and lead The Weekly Gulp newsletter by planning content, compiling data and writing the editor’s letter.

Follow The Gulp on Instagram and find our stories on Substack