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hi, I'm lauren

editor and beauty writer

I'm an experienced editor and beauty journalist with nearly a decade of writing across leading newsrooms and digital platforms.

With a passion for digital-first storytelling, I create and edit clean, engaging copy - from trend-led reviews and buying guides to long-form features. I have a strong eye for emerging trends and cultural conversation points, with expertise spanning beauty, sex, and relationships.

Currently, I’m the Emerging Audiences Editor at The Mirror, where I lead a team of writers and interns, commissioning standout content and driving collaboration across daily output and editorial campaigns. I also curate The Gulp, a distribution platform and social page tailored to The Mirror's under-35 audience.

I'm confident in pitching, editing, and delivering SEO-optimised content, and I have a strong grasp of social media strategy and audience engagement.

Previously, I've worked with Popsugar UK, The Mirror US, and The Daily Star, with bylines in Glamour UK, Cosmopolitan, Refinery29 Unbothered, The Independent, NME, and more. In 2024, I was honoured as a Sixty Six Agency Women Who Werkkk Honouree for my writing.

my bylines include

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Social Media

With a sharp eye for social trends and confidence on camera, I create, pitch, and edit engaging digital-first content that connects with diverse audiences.

At PopSugar UK, I developed Reels content with the social team — including a top-performing beauty review that earned 11K+ views.

For The Gulp, my social media management helped drive 25K+ reach and 68K+ views in its first few months, featuring original event coverage such as London’s Trans+ Pride.

At The Mirror, I led the brand’s first under-35-targeted campaign, “A Safer Digital World For All,” amplifying stories from bereaved families and survivors. 

I also worked closely with the Studio team to select and adapt clips from our docu-series for TikTok and Instagram, driving 128K+ views on Instagram and 70K+ on TikTok.

Collaborating across the newsroom, I ensured the campaign was truly multi-platform, spanning print, digital, long-form video, and social.

Worked with: Hello Klean, Give Me Cosmetics, The Mirror, OK Magazine, The Gulp

Newsletter Curation

I launched The Gulp, a Substack and Instagram platform dedicated to The Mirror’s under-35 audience. 

As creator-curator, I manage social channels, curate and write The Weekly Gulp newsletter, and use data insights to shape content strategy. 

Since launching in June, The Gulp has grown to 230+ subscribers and 11K+ views.

Outside of work, I write Stranded, a Substack where I share personal reflections and experiences navigating my Afro-textured hair.

Subscribe to The Gulp and Stranded on Substack