Hi, I'm Lauren

I’m a beauty and lifestyle journalist based in London.

I'm all about pop culture, hair, and beauty — think trends, in-depth tutorials and uncovering hidden beauty gems. I also love diving into fitness, wellness, sex and relationships, whether it’s exploring Gen Z dating trends or tracking down the best Pilates classes in London.

I have a journalism degree from the University of the Arts London and previously worked as an editorial coordinator at PS UK and a showbiz reporter for The Mirror US. My bylines include Cosmopolitan, Refinery29 Unbothered and The Independent.

When I’m not working, you’ll probably find me binge-watching reality TV, trying out new hair masks, playing The Sims, or snacking on Cadbury’s Mini Eggs.

I create engaging social videos reviewing products, fitness classes, trends and anything that piques my interest. With a pulse on social trends and confidence on camera, I pitch creative, versatile ideas that resonate with diverse audiences and deliver captivating, trend-savvy content.

I actively experiment with new products and trends to provide fresh, relevant insights. From trialling the latest beauty launches to exploring innovative lifestyle concepts, I strive to keep my content dynamic and aligned with what's happening right now.

I write beauty, lifestyle, and identity pieces, staying on top of trends, and planning content to keep things fresh. From astrology roundups and TV features, to beauty reviews and deep dive cultural articles.

I thrive on writing impactful features, whether it’s a buzzy, trend-driven piece or a reactive deep dive into topics like beauty, wellness, travel, love, sex, relationships, careers, astrology and more. Leveraging my network of PR and industry experts, I bring authoritative insights to my work, while weaving in statistics, market research and personal experiences to add depth and vibrancy to every feature I create.

for personal brand enquires, commissions or press releases

ljgordon2001@gmail.com

you can find me on tiktok & instagram

@laurenjgordon

and on linkedin

search: ‘Lauren Gordon’